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What we do

Insight, strategy & measurement

One of the biggest mistakes we see organisations make is delivering communications and channels that they think their people want, rather than what they actually need.  

Our experts go beyond the AI-generated analytics reports to give you the full picture. We help you to find the insight into what your audiences are really saying and engaging with, using data and practical experience to to improve your strategy, comms, channels and messaging.

Our data and insight work includes communications audits, sentiment analytics, audience mapping, campaign measurement, and better use and adoption of  intranet, collaboration platforms and Microsoft 365 tools, so that we can help you demonstrate your return on investment.

We’re also developing people data and regulatory dashboards to help clients see real-time overviews and impacts for actionable insights and informed business decision-making.

Case studies

Line manager communications training delivers practical skills

Evidence-driven audit identifies insights for refreshed IC strategy

Midland Heart: Data supports internal communications strategy direction

Dignity: Survey data shapes business transformation program

IoIC: Communication-first approach to Microsoft 365 training

Costa: Channel audit transforms internal communication strategy for coffee shop brand

The IC Dashboard

DASH brings key metrics from all your digital platforms into one powerful dashboard

Learn more about Dash
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    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP
    What we do
    • Employee engagement
    • Insight, strategy & measurement
    • Content creation
    • Digital workplace
    • Change & transformation
    • Communications solutions
    About us
    Resources
    Legal
    Sequel Group Ltd
    9 Appold Street
    London
    EC2A 2AP

    Do you want to increase 
employee engagement?

    hello@sequelgroup.co.uk
    Tel: +44(0)20 7354 5577
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    © Sequel Group Ltd 2024