Insight

Data-led communication insight

Data-led communication insight that shapes and delivers better employee engagement. One of the biggest mistakes we see organisations make is giving their people what they think they want, rather than what they actually need.

Communication insight that shapes and delivers better employee engagement.

The internal communication industry is changing – from one focused solely on outputs to one where the power of communication insight and data-driven employee engagement programmes are recognised as crucial to measuring success in business.

One of the biggest mistakes we see organisations make is giving their people what they think they want, rather than what they actually need.

We help communicators to listen to what their colleagues are saying, and then to make the right decisions based on fact – rather than hunch.

Our Insight team uses data and the science of communication to add external perspective and help you create an internal communication strategy that enables you to confidently deliver results and measure return on investment (ROI).

They’ll be your critical friend with clear thinking, plain talking ideas for content, channels and strategy that make a difference and ensure that how you respond to business challenges is based on firm foundations.

That might be through a communications audit, audience profiling and mapping, campaign planning, advice on your channel matrix, implementation of a digital transformation journey, measurement of those channels, bringing clarity to non financial performance measures, or training your leaders to become better communicators.

Whatever your challenge, our Insight team will provide you with actionable insights that lead to better employee engagement and experiences.

Communication strategy

Our insight experts create and tailor effective communication strategies that connect and engage your people - with the business and each other - wherever they are.

Communication campaigns

We help you devise and deliver campaigns that count. Fresh perspectives and innovative ideas result in meaningful content and impact that moves people from awareness to action.

Line manager communications training

Our blend of workshops, best practice guidance, shared experiences and leave-behind resources supports more confident line managers.

Employee engagement measurement

We’ll help you listen to what your audiences are really saying, analyse the data, and identify the right comms decisions and priority actions based on fact, not fiction.

Digital transformation strategy

We put users front and centre of digital transformation and technology change projects. We help you define what you need and be your trusted delivery partner to make it work in the workplace.

Microsoft 365 for Communicators

We take a communication-first approach to make the best use of your investment in 365 tools – for your people, for a seamless fit into your wider comms mix, and to benefit your business.

Intranet strategy

We work with you to design a successful intranet solution. From planning UX and UI to structure, governance and measurement, we help you develop an intranet that your people use and love.