Internal communicator on a laptop looking at insights and charts from Sequel Group's Four Pillars™ employee engagement measurement suite

Meaningful employee
engagement measurement:
The Four Pillars™

Measure behaviour change and internal communications effectiveness with our Four Pillars™ Employee Engagement Measurement approach

Technology gives us plenty of data on what employees receive, read, watch and engage with. But how can we capture diverse employee voice, or find out what people really think, feel, and do as a result of our internal communications, so we can measure behaviour change or effectiveness?

Our clients tell us they lack time, resource, tools and the metrics to seek out – and act on – measurement with meaning and business value.
1 in 4 organisations don’t measure satisfaction with internal comms, behaviour change and business outcomes
Gallagher State of the Sector report

Our Four Pillars™ Employee Engagement Measurement approach turns data into actionable insight. Our methodology, a powerful blend of tools and expertise, is built on our established research into the four pillars that link and support effective communications and business success.

We review and map communications against:

1. Clarity of purpose
2. Effective collaboration
3. Effective information sharing and
4. Consistent leadership behaviour

This methodology means we gather meaningful data to turn into actionable insights that help organisations be productive places where people want to work.

Employee Engagement Measurement Index

Knowing how connected and engaged your audiences are – especially in changing times – is valuable business information.

We use our Employee Engagement Measurement Index to find out if the right messages are reaching the right audiences; if people have the information and tools to work effectively; and how engaged and connected they feel to the business, and to its purpose.

You can choose a quick-to-use pulse survey that can be used regularly to check engagement, or a deeper audit for a fuller evaluation of audiences’ attitudes and perceptions of comms and engagement.

It gives you clear data and insight to which we add our 20 years’ of expertise to prioritise recommendations for change.

Simple, quick and cost-effective.

Internal communication team working on their strategy with Sequel Group's Four Pillars™ employee engagement measurement suite

Audience segmentation

Different audiences have different communication needs. As internal communication shifts from ‘one size fits all’ mass communication to a need for more personalised and targeted messages, we help clients to identify key audiences and their specific comms needs.

Our expert team works with you to define your audience personas, to identify preferences and needs, the best ways to reach them, the nuances of tone and communication style, and a workable plan to start creating relevant content.