Nine weeks in to 2024, how are the New Year’s Resolutions going?  

Perhaps you vowed to join the gym, learn a new language, or master a new recipe.  

Whatever your ambitions, the odds are that you’ve found it difficult to keep the positive momentum going.  

And we’re not pointing fingers here – neuroscientists have found that most resolutions fall by the wayside within three months. So this is the crunch period – keep it going a few more weeks and you’ll be home and dry. Well, that’s the theory anyway. 

A common reason for good intentions falling by the wayside is a lack of time. 

We hear this a lot when it comes to one of our favourite topics: IC measurement. People often tell us: “I know I should do it, I know it’s good for me, but I just don’t have the time.”  

Sound familiar? 

So if one of your resolutions for 2024 is to get better at measuring the impact of your IC work, and demonstrating your value to your business, then we can help you to make lasting and impactful change. 

Our experienced Insight team has been using our trademarked Four Pillars™ methodology for more than 20 years; using this thinking to run regular measurement activities, assess the impact of strategic campaigns, and carry out channel reviews and in-depth IC audits.