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Milestone moment for emailer

It’s not often these days that a regular corporate newsletter makes it to 100 issues but that’s the milestone recently reached by the emailer for employees at leading funeral provider Dignity.

Originally introduced to drive traffic to a SharePoint site informing employees about a transformation programme, Dignity Inside has since evolved both in design and content to become a fortnightly PDF newsletter communicating wider business issues.

Along with the ‘need to know’ information the UK’s second largest funeral service provider shares with colleagues, Dignity Inside also takes a sideways look at life with features in the landmark 100th edition including ‘Thank you for the music’ – a look at the most commonly chosen music for funerals.

The newsletter strikes a healthy balance between industry news and care for its people, with information about Competition and Market Authority regulations rubbing shoulders with practical information like keeping heating bills down.

                       Does your email newsletter need a boost? Contact any of our Sequel team now.