Our Everything taken care of video for client has been shortlisted for an EVCOM Clarion Award – the prestigious awards for the video industry.
Biogen is leading the way in sustainable food waste recycling. In 2014 the company refreshed its vision and values as part of a dynamic new business strategy. So it was looking to create a single communication piece that would tell the Biogen story across multiple channels and resonate with employees and customers alike.
Take 3, part of Sequel Group, delivered the goods. Take 3’s Client and Business Manager Claudi Schneider produced a video that uses storytelling techniques to demonstrate exactly what Biogen does.
Everything taken care of is a fascinating video with a visual narrative that brings the company’s various locations to life on screen, supplemented with motion graphics and simple animation.
We used a drone to capture aerial perspectives highlighting the scale of Biogen’s operations and processes, including waste collection depots, processing plants, combustion engines, giant tanks and laboratories. And we also filmed real teams at work across the business.
According to Anita Smith, Biogen’s Marketing and Communications Manager, we nailed it: “The use of graphics, smart editing and choice of soundtrack has ensured that our film stands head and shoulders above our competitors’ films in terms of engaging an audience that’s unfamiliar with our technology and business.”
One employee described it as an “awesome film”. View the video for yourself.
We’ll provide an update following the EVCOM Clarion Awards 2015 ceremony on 30 September.