Tulip Times, produced for one of the UK’s leading food companies, has been shortlisted for a national internal comms award as well as being a hit with the 7,000 strong workforce, most of them working on the production side.
Tulip is one of the largest producers of pork in the UK and Britain’s biggest pig farmer. With 80 per cent of employees based in a production environment with little or no access to email, a regular print magazine has to work hard to inform and draw the community together.
The relaunched Tulip Times lives up to its new tagline (Your company, your stories, your magazine), with a wide variety of articles featuring employees from all areas of the business.
English is not the first language for many employees, so the language used in the magazine has to be clear and accessible to engage a diverse readership. With an attractive mix of infographics, large images, news snippets, in-depth features, pork recipes and fun items, Tulip Times has something for everyone.
A poll conducted after the relaunch confirms that the magazine is a big hit with the people:
Feedback is equally strong, with comments including “you feel everyone is part of it”, “it looks like a magazine you would buy from the shops”, “nice to see people’s pictures and achievements” and “a lot more exciting since the relaunch”.