Home entertainment and communications expert Sky used monsters to raise awareness of its flexible benefits scheme.
Well, okay, maybe not actual monsters…more like the characters from Monsters University. Nevertheless, they had a dramatic effect , boosting the take-up of its flexible benefits by more than 30 per cent.
A 17-day window for selecting benefits was about to open – and Sky staff needed to know about it. Sky Benefits Consultant John Whitaker knew that this called for “a strong brand” to cut through all the noise and across different areas of the business.
The Monsters University branding proved to be a stroke of genius. The IC team used the faces of Mike and Sulley to promote the reward scheme to its film-loving audience: messages on screens, competitions, T-shirts, mirror stickers and even a ‘scare booth’ for employees.
Benefits take-up shot up from 6,000 the previous year to 10,000 in 2015. And more than 17,000 employees accessed the benefits portal (2014 figure: 12,000).
Read the full article at http://www.employeebenefits.co.uk/benefits/flexible-benefits/sky-uses-film-imagery-to-increase-flexible-benefits-take-up/107106.article