When William Hill’s Digital Division acquired the Mr Green online gambling company it needed a swift way to welcome 450 digitally-savvy new colleagues, as well as informing the existing team about the acquisition and new ways of working.
From day one there were key information needs: ‘need to know’ information such as a warm welcome; merger comms about the two organisations; and ongoing news and updates as the integration progressed.
The team wanted to communicate with their target audience, continuing beyond the integration stage into engagement and inspiration, and to measure success.
With an audience working within a digital environment, a bespoke onboarding app with clear, planned content was developed. This was the ideal way to reach and engage people who would appreciate something with more insight around their needs than only a corner on the intranet.
Our 2Gether onboarding app gave both audiences important welcome information alongside content about the two organisations as well as ongoing news and updates about the integration and broader topics. A particularly useful feature is the live questions area where employees post unfiltered questions for response. It’s an important way to demonstrate transparency and openness, as users are able to see both current and previously asked questions and answers.
2Gether was made accessible through multiple website platforms until the teams could be fully integrated onto one intranet, and a list of users was preloaded into the system to make their login swift and simple. We also built the app to be sustainable and flexible beyond the integration stage.
“The 2Gether app seems to work well, and has frequent updates, which is good for communication, transparency and latest news.”
2Gether shares information about both organisations, acknowledging both user groups’ identities and cultural reference points.
In the first few weeks more than 67% of the 450 Mr Green audience were using the app. The team is now considering developing it as a desktop application too.
Between June and October, employees actively engaged with the app 45% more times compared to the previous three months.