A unique insight into IC issues
Sequel’s MD Suzanne Peck is one of 10 contributors to a new book sharing what works, what doesn’t and what’s changing in the world of internal communications.
The People Business: How Ten Leaders Drive Engagement Through Internal Communications is launched on Tuesday and published by Kogan Page. It covers topical IC issues, including remote working, employer brand, storytelling, multichannel media and millennial expectations, and shows how 10 top influencers are tackling them.
In her own chapter, Suzanne explores leading IC change as a professional body in her roles as vice-president of the European Association for Internal Communication (FEIEA), and president of the Institute of Internal Communications (IoIC).
“Every now and then a book appears that has to be read from cover to cover, absorbed and then shared with colleagues and business friends. The People Business is one such book,” says Laurence Rosen, Founder and former CEO, Office Angels, and CEO/Chairman of several PR and recruitment companies, just one of many high profile advocates.